Brand new Postman Pat album released to coincide with the brand new nationwide live tour:
• Live show will be running from 13th February 2010 – October 2010 in over 85 venues so far, with 160 shows confirmed and more to come.
• Show is being produced by a leading Children’s Theatre Producers – Premier Productions.
• Aiming to sell +125k tickets.
• Dedicated website for the new tour (www.postmanpatlive.com) which features news on the production, with links to theatre websites to buy tickets, and a map to find local performances.
• Tour will be featured on the front of the Egmont Books Pat 2010 annual, as well as events in bookstores this year to promote the tour with character appearances.
• Numerous competitions, and promotions for both theatre tickets, and toys.
• All of the above is getting marketed heavily through a database of Postman Pat fans, along with Facebook and Twitter pages, and a dedicated blogger.
This brand new album features the original soundtrack from the Special Delivery Service TV series along with new tracks from the live stage show.